Andrew Sharp is a highly experienced Technology Director at Apply Digital and a member of the Technology Council at MACH Alliance, with 25 years of experience in digital technologies focused on e-commerce and marketing. They have successfully led high-stakes projects with budgets exceeding £25 million and delivered solutions for renowned brands including LEGO and Burberry. As a co-founder of multiple enterprises, Andrew continues to mentor teams, fostering a culture of continuous improvement and collaboration. They hold a BSc in Computing in Business from Brunel University and have a proven track record of building effective technical teams worldwide.