Cressida Murray

Cressida Murray is a seasoned professional in market research and brand strategy, currently serving as Strategy Lead at Apply Digital since September 2022. Previously, Cressida held multiple strategic roles at Human Branding Inc. from August 2018 to September 2022, where responsibilities included leading qualitative market research projects, client management, and conducting diverse studies in consumer and pharmaceutical contexts. Early career experience encompasses strategizing at Generis, digital content roles at Molecular You, and marketing management at Far & Wide Collective, a social enterprise. Cressida's foundational experiences include communications and gallery assistance roles at Analogue Gallery and Barbara Edwards Contemporary, along with an internship at Bonhams' Canada. Cressida holds an MBA from UBC Sauder School of Business and additional qualifications in digital marketing and art history.