Sofia Kroeff

Sofia Kroeff currently serves as the Head of People and Culture at Appmax, leading a team of 13 professionals focused on climate, culture, recruitment, development, and people operations. Key achievements include structuring a leadership development program, creating an active listening system, redesigning the recruitment funnel, implementing cost-saving policies, and optimizing onboarding processes. With prior roles at Datum TI, where Sofia managed a Talent Acquisition team, and experience as a co-founder of VOA Carreiras, expertise encompasses strategic human resources, talent acquisition in technology fields, and organizational culture development. Educational qualifications include a Bachelor's degree in Psychology and ongoing postgraduate studies in Organizational Psychology and People Management at Pontifícia Universidade Católica do Rio Grande do Sul.