Paul Sims

Paul Sims serves as the Chief Technology Officer and Chief Architect at Primark, responsible for shaping the company’s technology strategy and leading a team of 35. Currently, Paul also holds positions as a Retail Technology Strategy Consultant at Equal Experts and Non Executive Director at Appointedd. Previously, Paul has held roles such as Chief Architect at Marks and Spencer and Head of IT Strategy & Architecture at London City Airport, where they crafted the IT strategy to enhance customer experience and revenue. With extensive experience in technology transformation across various industries, Paul is known for partnering with C-suite executives to drive innovation and strategic initiatives.