Ayala B.

Ayala B. is an experienced senior HR professional currently serving as a Senior HR Business Partner at AppsFlyer since 2021, focusing on R&D, Product, and GTM. Previously, Ayala held the position of Director of People and Operations at a stealth mode startup in 2020 and spent five years at Houzz in various leadership roles, including Director of People and Site Operations and IL Head of HR, where significant contributions to team expansion and HR infrastructure were made. Earlier experience includes HR Specialist roles at Amdocs and teaching and research positions at Ben Gurion University of the Negev. Ayala's educational background includes a Bachelor's Degree in Behavioral Science, an MBA with a specialization in Organizational Behavior, and ongoing studies in Coaching Psychology at Tel Aviv University.