Frederik Lanwer is an Industry Lead for Enterprise at AppsFlyer, specializing in mobile app growth and marketing technology, with over 10 years of experience in mobile measurement and analytics for enterprise clients. Prior to AppsFlyer, Frederik served as Head of Customer Success for Europe at Adjust, where support was provided to a diverse range of companies navigating the app marketing landscape. Previous roles also include various positions at AppLift, where work focused on data-driven technology for mobile app advertisers, and experience at Trust in Wax as an Online Marketer. Educational qualifications include a Bachelor of Science in Economics from the University of Münster and a Master of Science in International Entrepreneurship, Management & Marketing from the University of Bremen.
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