Karen Cohen

Karen Cohen has a diverse work experience spanning over multiple companies and roles. Karen currently holds the position of Global VP of Product Marketing & GTM at AppsFlyer, a role they started in October 2021. Before joining AppsFlyer, Karen was the Senior Director of Product Marketing at the same company from March 2020 to October 2021. Prior to that, they served as the Director of Global Product Marketing from January 2019 to March 2020, and as the WW Product Marketing Manager from December 2017 to January 2019.

Before joining AppsFlyer, Karen held various positions at Hewlett Packard Enterprise. Karen started as the Global Patent Development Lead in November 2012 and held the role until May 2016. During this time, they were responsible for leading the global HPE Software patent portfolio and worked closely with R&D and legal teams. Karen also served as the Head of Product GTM, HPE Global Incubator, where they spearheaded and managed all global innovation program's GTM efforts, programs, and operations at HPE Software. Karen managed a global team and led various marketing initiatives across platforms such as cross-platform marketing campaigns, e-mail marketing, events, websites development, content marketing, social media, branding, and video marketing.

Prior to their tenure at Hewlett Packard Enterprise, Karen held the position of Senior PMO at VSENSE from October 2011 to November 2012. Karen also served as a Technical Project Manager at Guru4rent from February 2010 to October 2011 and as a Project Manager at Elyotech from September 2008 to January 2010.

Karen Cohen received a Bachelor of Design degree from Shenkar - Engineering. Design. Art. from 2002 to 2006. Karen also studied Computer Science at Tel Aviv University from 1999 to 2002. Karen later obtained a Pragmatic Marketing & TDI certification from Pragmatic Institute in 2015. Additionally, they hold a certification in Pragmatic Marketing from Pragmatic Institute (Pragmatic Marketing + TDI).