Kemin Zhao

Kemin (Mars) Zhao is a seasoned marketing professional with extensive experience in brand and content marketing, particularly within the technology and advertising sectors. Currently serving as the Senior Brand & Content Marketing Manager for AppsFlyer since June 2022, Kemin focuses on brand advocacy and lead generation through strategic projects, social media management, and the production of industry reports. Previously, Kemin held roles at Zhihu.com as the Paid-Content Branding & Operations Leader, where leadership of a nine-member team resulted in multiple high-performance metrics, and at 字节跳动 as the Operations Manager of Content Commercialization, responsible for strategic content planning. Early career experience includes a role as Associate Content Planning Director at 群邑媒介集团, emphasizing IP content marketing and client services. Kemin holds a Bachelor of Arts degree from Communication University of Zhejiang.