Kenna Jin

Kenna Jin is an experienced marketing professional currently serving as the Demand Generation Manager at AppsFlyer since December 2022, where responsibilities include managing digital touchpoints in China and generating demand through various channels. Prior to this role, Kenna held the position of Performance Director at OMD APAC, leading performance marketing for a Mercedes campaign. Kenna's background also includes significant contributions at DWA, progressing from Social Media and Content Specialist to Performance Director, where strategic planning and execution of social and programmatic media were key focuses. Kenna's foundation in communications and marketing is supported by a Master's degree from The University of Sheffield and a Bachelor of Arts from Capital University of Economics and Business.