Paul W.

Paul W. has extensive experience in the marketing and technology sectors, currently serving as the GM for Western Europe and MENAT at AppsFlyer since January 2016. Previously, Paul held positions as Managing Director at CAKE from December 2012 to December 2015 and as Agency Services Director at TradeDoubler from September 2010 to May 2012. Additional roles include Performance Marketing Director at Wavemaker from July 2008 to September 2010, and Board Member for both the Mobile Marketing Association from April 2018 to March 2020 and the Performance Marketing Council at IAB UK in 2015. Paul W. holds a degree from the University of Surrey and completed studies at Loughborough Technical College.