Pratik Basu

Pratik Basu is a seasoned sales professional with extensive experience in driving business growth and managing client relationships in the tech and advertising sectors. Currently serving as the Head of New Business - Sales IN at AppsFlyer since July 2021, Pratik previously held various roles at TikTok, including Senior Manager for TikTok Ads Sales in India and Brazil, where expertise in client relationship management and campaign planning was demonstrated. Prior to TikTok, Pratik worked as Senior Manager of Business Development at YouAppi, focusing on app-based advertisers and strategic partnerships. Earlier experience includes roles at Merkle Sokrati as a Senior Business Analyst and co-founding the Entrepreneurship Cell at KIIT. Pratik holds a Bachelor of Technology from Kalinga Institute of Industrial Technology and completed a CORe program at Harvard Business School Online.