Susie

Susie Ma is an accomplished marketing leader with extensive experience in driving marketing strategies and initiatives across various industries. Currently serving as Senior Director and Head of GCR Marketing at AppsFlyer since 2018, Susie leads a team of seven, overseeing comprehensive marketing functions including branding, product go-to-market strategies, demand generation, and customer retention in the Greater China Region (GCR). Previously, Susie held key positions at Microsoft from 2011 to 2016, where responsibilities included leading marketing efforts for Microsoft Ad Solutions and Bing Ads in China, as well as managing integrated marketing for Microsoft Windows Live. Susie's earlier career includes consulting roles at Ogilvy & Mather, a Digital Planning Manager position at Omnicom Media Group, and sales/marketing experience at Air China. Academic credentials include an Executive Education in Marketing from Northwestern University's Kellogg School of Management, an MBA from Peking University, and a double bachelor's degree in Economics and Business Administration from Wuhan University of Technology.