Mark Heslop

Mark Heslop serves as the Director of Product Marketing at Apptio, an IBM Company, focusing on the Cloudability FinOps solution. With a robust background in product marketing, Mark previously held senior roles at Clickatell, where successful core product positioning led to a 20% increase in sales, and Virtana Corp., where product marketing strategies resulted in $10 million in revenue. Mark's experience spans various industries, including AI-driven solutions at Solera, mobile communications at Poppulo, and SaaS platforms at Salsify and TiVo. Mark's educational credentials include an MBA from the Questrom School of Business at Boston University, a BSEE from Union College, and completion of the Executive Management Program at Harvard Business School.