Shelly Smith

Shelly Smith is a seasoned marketing professional currently serving as a Field Marketing Manager at Apptio, an IBM Company, where the focus is on strategizing and executing event marketing campaigns for the US Central region to drive revenue. Prior to this role, Shelly significantly enhanced LumApps' field marketing program, propelling it from 3rd to 1st place in pipeline generation within seven months and co-managing a budget of $975K, which contributed to a threefold profit increase. Recognized as a top performer, Shelly received the "LumApps Champion" and "Above and Beyond" awards and founded the Women of LumApps Committee to promote diversity. Earlier experience includes managing locations and events for Dell Technologies in the film and tech industries and serving as a Marketing Communications Specialist at QA Systems, where Shelly contributed to major project proposals and improved company procedures. Shelly holds a degree in Journalism from Texas State University.