Simon Thillay

Simon Thillay is the current Head of ASO at AppTweak. Prior to this, they were the Growth Marketing Manager at Deezer from January 2017 to July 2019. Their responsibilities included operational management of Deezer's SEO and ASO projects to improve organic traffic acquisition and coordination of business tracking tools related issues and projects.

Thillay has extensive experience in SEO and Appstore Optimization (ASO). Simon was responsible for keyword performance analysis and updating of Deezer's Appstore & Google Play pages in coordination with copywriting and product marketing teams for 5 countries. Simon also oversaw creatives optimization (app icon, screenshots, feature graphic & videos), market research, briefing of creative teams, piloting A/B tests and analyzing results.

In addition, Thillay was also responsible for training business teams to create and use tracking links in daily operations, as well as providing support on tracking set-up for new projects (e.g.: special campaigns or partnerships). Simon also coordinated the implementation and improvement of tracking tools to answer marketing needs of complex events tracking to improve traffic quality of advertising campaigns. Lastly, they were the project manager for the implementation of Google Analytics 360 across Deezer's web platform and apps, coordinating between all stakeholders.

Under Thillay's leadership, Deezer saw a significant increase in organic traffic acquisition and improvement in advertising campaigns. Thanks to their expertise in SEO and ASO, Thillay was able to put Deezer on the map as a leading music streaming service. Their experience in project management and coordination between different teams makes him an invaluable asset to any organization.

Simon Thillay has a MSc in Business from ESSEC Business School, where they specialized in Double diplôme - cursus droit; Chaire Media & Entertainment. Prior to that, they attended Lycée Henri IV, Paris for their Classe préparatoire économique and Baccalauréat ES, mention TB, mention Allemand Européen. Simon also has two certifications from LinkedIn, one in Les fondements des statistiques and the other in New Manager Foundations.

Some individuals on their team include Madeleine Hoy - ASO Expert, Alex Moulder - ASO Manager, and Galy Halablyian - ASO Expert. Their manager is Olivier Verdin, CEO & Co-founder. Some of their coworkers include Jonathan Frisch - Head of Data Science, Guillaume Wissocq - CFO, and Madeleine Le Sergent - Talent Acquisition Manager.