Curiosity is the root of innovation and creativity. In order to succeed in building solutions that scale, we must scrutinise data to uncover hidden problems, ask questions that evoke thought and choose to deviate from the plan to open up new possibilities.

Our environment is constantly changing and presenting new challenges. To navigate them, we embrace and address complexity as a confident, empowered team that is not afraid to test limits and take calculated risks.  

Inclusion is a concept that our people bring it to life. We place value in perspective because we believe that transformation happens when you create a safe space for all ideas to be shared and voices to be heard.

We believe that we have a moral responsibility to leave things better than we found them. We choose to do what is right for the company without compromising on sustainability, what is right for our customers and our planet.

We care deeply about the company, its trajectory and velocity. To get to where we need to be, it’s essential that we can recognise and quantify what is not great and make a plan to address it. We act in the best interest of our team and customers, taking the time to reflect and aim for impact, not perfection.

We’re committed to the bigger picture, focusing on outcomes, not output. We work smarter by measuring twice and cutting once, pouring energy and skill into what we do to deliver exceptional customer experiences whilst still enabling our team to enjoy all life has to offer.

We believe that leaning on each others strengths and abilities is the only way to tackle diverse challenges. We celebrate the micro-wins, offer support where we can have impact, share honest feedback and speak openly about failure because we know it is an opportunity to innovate, together, as a team.

We are passionate about what we do and the impact we will have. We are proud, but not arrogant. We recognise our limitations and rely on each other’s strengths to overcome challenges. Any win is a team win.

AppyWay is a kerbside management & technology firm enabling intelligent mobility for cities.

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