Doug Higbee is an experienced marketing operations professional with a strong background in B2B digital marketing and automation. Currently serving as Senior Manager of Marketing Operations at Aptean, Doug leads operations for Marketo and RingLead, focusing on global marketing automation and data initiatives. Previous roles include Marketing Operations Lead at AvidXchange, where Doug directed B2B digital marketing strategies, and Senior Manager of Campaigns & Programs at Spectrum Enterprise, overseeing various digital marketing efforts. With expertise in technologies such as Marketo, Eloqua, and Salesforce, Doug has consistently improved lead scoring, campaign performance, and data integrity throughout a diverse career spanning multiple industries, including eCommerce and cable advertising. Doug holds a Bachelor of Science degree in Business Administration with a focus on Marketing from Bryant University.
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