Jason M.

Jason M. serves as the Senior Web Optimisation Manager at Aptean, where initiatives focus on enhancing digital performance and website conversion rates through data-driven insights and controlled experimentation. Prior to this role, Jason M. held various positions at Sage, including Global Web Optimisation Manager, where responsibilities included conducting conversion rate optimisation experiments across multiple countries, optimising e-commerce performance, and supporting regional teams. Jason M. also worked as a Content Optimisation Specialist, developing CRO strategies and promoting trustworthy content for global campaigns, as well as serving as a Content and Social Media Manager to plan and measure marketing efforts. Educational qualifications include a Master's degree in Cognitive and Evolutionary Anthropology from the University of Oxford and a degree in New Media and English from the University of Limerick, complemented by an Erasmus experience in Sweden.