Hannah W.

Hannah W. is a seasoned marketing professional with extensive experience in digital marketing and analytics. Currently serving as a Sr. Marketing Analytics Specialist at Aptive Resources since December 2021, Hannah produces marketing KPI dashboards and develops conversion optimization strategies to enhance digital marketing efficiency and ROI. Previous roles include Sr. Digital Marketing Specialist at Franklin Energy, where digital marketing campaigns were executed, and Public Relations & Digital Marketing Specialist at Avant Healthcare Professionals, focusing on media relations and content creation. Earlier experience as a Digital Marketing Analyst, marketing intern positions, and leadership roles in student organizations demonstrate a strong foundation in PR and marketing. Hannah holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from the University of Central Florida.