Aicha Elarkam

Aicha Elarkam is an accomplished professional currently serving as the Campaign Delivery Lead at AQA since January 2022, where Aicha leads the Team English campaign, utilizing teacher insights and research to support English educators nationwide. With a background in marketing, Aicha has held roles as a Marketing Executive and Marketing Coordinator, and has experience in strategic marketing, budget management, and campaign execution. Aicha began the career at AQA as a Business Graduate, gaining diverse skills in customer and sales, market strategy, and business development. Prior experience includes supervisory and sales roles at River Island and a barista position at Costa Coffee. Aicha holds a BSc in Consumer Behaviour and Marketing from the University of Reading, completed in 2020.