Josephine Collicott

Josephine Collicott is a seasoned marketing professional with over a decade of experience in strategic roles at AQA. As Head of Marketing Propositions and Delivery and Head of Market Strategy and Campaign Management, Josephine has successfully consolidated marketing efforts, launching a three-year brand proposition that shifted focus from short-term tactics to long-term strategies, enhancing customer retention throughout the product lifecycle. Previously, as Marketing Business Manager, Josephine oversaw a significant 93% share growth for key acquisition products through innovative marketing approaches. Additionally, notable achievements include a finalist position for the Marketing Campaign of the Year in 2015 while addressing perceptions surrounding AQA's maths qualifications. Josephine's earlier roles included various marketing positions at Kingston University, where foundational skills were honed, culminating in a BMus (Hons) degree in Music from the same institution.