Melissa B.

Melissa Bayik is a seasoned professional in corporate branding and creative direction, currently serving as Senior Creative Director for Corporate Brand at Arada since August 2017, where responsibility includes driving purposeful growth and managing brand partnerships. Previous roles at Arada include Head of Brand and Culture, where strategic initiatives earned accolades such as 1st place in the Real Estate sector at the “Great Place to Work” awards. Other significant positions include brand advisor for Raimondi at KBW Investments and corporate brand development at Meraas, contributing to transformative projects recognized with multiple awards. Melissa's academic background includes a Bachelor of Science in Multimedia Design from the American University of Sharjah, further supplemented by professional education from prestigious institutions such as the Saïd Business School at the University of Oxford and Sotheby's Institute of Art.