Morgan Smith currently serves as the Manager of Salesforce & Data Architecture at ARAG, with a tenure beginning in August 2025. Prior to this, Morgan held various leadership positions at LCS, including Director of Marketing & Sales Systems and IT Manager for Sales & Marketing Technology, from June 2022 to July 2025. At Hy-Vee, Inc., from May 2019 to June 2022, Morgan advanced through multiple roles related to CRM and consumer insights, culminating in the position of IT Manager. Morgan's career also includes significant experience at Farm Bureau Financial Services, where roles ranged from Senior Talent Communications Coordinator to Director of Agency Support over an eleven-year period. Morgan's expertise encompasses leading digital initiatives, strategizing project execution, and improving customer experiences, supported by a Bachelor of Business Administration in Marketing from The University of Iowa Tippie College of Business.
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