Arbelle is a beauty tech brand helping beauty and color cosmetics brands deliver personalized, inclusive, and confidence-building shopping experiences.

With more than 20 years of expertise in face AI technology and our own in-house R&D center, we create cutting-edge solutions that keep beauty brands ahead of the curve. We continuously develop and innovate in beauty AI, ensuring our solutions evolve in line with market needs, consumer expectations, and industry trends. 

Our solutions are designed to solve some of the industry’s biggest challenges – from foundation mismatches to decision fatigue – while driving measurable business growth.

Our core products include:

➡️ Virtual Makeup Try-On – True-to-life beauty AR that lets customers try on makeup in real time, mirroring every product’s actual shade, finish, and texture. Verified by makeup artists, it boosts engagement and purchase confidence.

➡️ AI Foundation Shade Finder – The industry’s most inclusive foundation-matching solution, powered by the Monk Skin Tone Scale and extensively tested on real people and diverse skin tones.  Instantly delivers accurate shade recommendations, helping brands reduce returns and increase customer satisfaction.

Beyond enhancing the customer experience, Arbelle’s solutions also provide valuable data insights – helping brands understand shade preferences, engagement patterns, and consumer behavior to guide smarter product and marketing decisions.

Tailored to each brand and supported by our expert team, Arbelle’s solutions turn inclusivity and personalization into measurable business results: higher conversions, lower returns, data-driven insights, and stronger loyalty.

Arbelle

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