Idel Halfen

Idel Halfen is an executive with extensive experience in marketing, strategic planning, and financial services across various sectors such as consumer goods, telecommunications, and sports business. Currently serving as Head de Soluções e Produtos at Arbit and Senior Managing Partner at Perform Gestão de Resultados, Idel has led significant marketing initiatives, including the development of Brazil's first gasoline with additives. Past roles include Vice President of Marketing for Fluminense Football Club, where they achieved notable revenue increases, and Advisory positions with Brookfield Brasil, focusing on marketing and branding for investments. Idel holds degrees in Economics and Business Administration from Pontifícia Universidade Católica do Rio de Janeiro.