Fernando Chaves

Fernando Chaves is a seasoned product designer with extensive experience in creating user-centric designs for various platforms. Currently serving as a Senior Product Designer at Arbor, an AI-powered content creation platform, Fernando specializes in end-to-end product design, including user flows, rapid prototyping, and usability testing. Previous roles include Product Designer at Actabl, where Fernando led the design of integrated hospitality technology solutions, and at Alice by Actabl, focusing on streamlining operations and communication through a comprehensive platform. Fernando's graphic design background includes work at 19 Design, Jair de Souza Design, and Cravo Ofício, contributing to visual identities and editorial projects. Educational qualifications include an MBA in Artificial Intelligence from USP/Esalq, a Bachelor’s in Graphic and Industrial Design from UERJ, and various certifications in UX Strategy and Data Analytics.