Saba Sinha is a multifaceted professional with extensive experience in strategic design and service design, currently serving in these roles at Above.se and Eidra since October 2021, while also guest lecturing at Hyper Island and Berghs School of Communication. With a strong background in innovation culture and service design from a previous position at Transdev Sverige AB, Saba led initiatives for cross-functional teams and authored a handbook on design thinking. Prior experience as Strategic Design Lead at QuizRR involved developing product ecosystems in collaboration with various international organizations. An accomplished creative strategist, Saba has worked with major brands such as Procter & Gamble, Pepsi, and Logitech, and holds a Digital Media Creative degree from Hyper Island and a Bachelor of Business Studies from Delhi University.
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