Gina Sapién

Gina Sapién has worked in various roles since 2014. Gina started at Unilever as a Supply Chain Intern, where they implemented quality control processes and achieved a 10% cost reduction along the supply chain for the Colombian branch in the first month. Gina then moved to PepsiCo, where they held three roles: Commercial Development Coordinator, Channel Strategy Coordinator, and Sales and Marketing Trainee. In their Channel Strategy Coordinator role, they slashed stales and obsoletes costs 10%, gained annual net revenues of $200K USD, and upgraded the channel's customer satisfaction rating to Top 3. In their Sales and Marketing Trainee role, they maximized annual local sales revenue by $300K USD, targeted cost reduction opportunities of 10%, and boosted the Lay's brand into the Top 10 Most Lovable Brands in Mexico.

In 2019, Gina Sapién joined PicCollage as a Community MBA Intern. In this role, they developed the Latin American community by executing the content localization strategy and managing a community of +10K users. Gina also generated $5K of in-app purchases revenue, optimized the App Store content resulting in +100% of revenue growth for local seasonalities, increased organic traffic by +40%, and resolved 50+ daily user support requests in Spanish and Portuguese languages.

In 2020, Gina Sapién began working at Compose.ly as an Operations Project Manager and Community Manager. As an Operations Project Manager, they created and executed projects to improve internal operational efficiency and user flows. As a Community Manager, they managed, engaged, and grew a community of +200 remote freelance writers and editors, producing +300 articles per week. Gina also created a community-building framework and scaled the community from 50 to 200 writers & editors, recruited and onboarded +150 writers & editors, and doubled the volume of content produced.

Gina Sapién is currently employed at Arc.dev as a Growth Marketing Campaign Manager. In this role, they create and tests new channels to acquire new users and builds and scales their YouTube influencer program.

Gina Sapién's education history includes a Master of Business Administration - MBA in Marketing/Marketing Management, General from National Chengchi University from 2018 to 2020, a Community Management Certification in Digital Communication and Media/Multimedia from COLMED from 2017 to 2018, a Bachelor of International Business from Tecnológico de Monterrey from 2010 to 2014, and a High School Diploma in Business Administration and Management, General from Tecnológico de Monterrey from 2007 to 2010.