Ross McDaniel is a seasoned strategist currently serving as a Sr. Brand Strategist at Archer, where they lead high-impact creative and branding initiatives for major clients. Previously, they held roles as Associate Creative Director/Copy at Archer Malmo, where they conceptualized and executed award-winning campaigns, and as a Digital Content Specialist/Copywriter at Sullivan Branding. Ross began their career at the Arkansas Radio Network as an On-Air Producer & Talent. They are pursuing a Bachelor of Arts in Journalism from the University of Arkansas.
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