Fernanda Martínez is currently the Head of Business Strategy at Archer Troy, a position they have held since 2024. Previously, they gained extensive experience in account management and project oversight at notable agencies such as Ogilvy and BBDO Mexico. Before their role at Archer Troy, Fernanda worked at WPP in customer service and at Clemente Cámara y Asociados Publicidad in production assistance. They are pursuing a degree in Marketing at Universidad del Valle de México.
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