Jörg Lenuweit

Jörg Lenuweit is a Principal Consultant and Content Strategist at Archetype in Germany, leveraging over two decades of experience in global integrated marketing. They have crafted successful content marketing strategies for notable companies such as IBM, Siemens, Voith, and Vodafone, and have conducted workshops on content strategy, storytelling, and brand messaging. Previously, Jörg served as Chief Editor and Senior Editor at Text100, where they developed corporate content and led creativity workshops. They hold a magister artium degree in German Literature, Psychology, and Communications from the University of Augsburg.