Lars Basche

Lars Basche is an experienced professional in digital and content management, currently serving as Vice President Digital & Content at Archetype since March 2019. Prior to this role, Lars held several senior positions at Text100 from March 2007 to February 2019, including Vice President Digital & Content, Vice President EMEA Digital, EMEA Digital Lead, and Account Director. Lars began the career as an Account Manager at GlobalCom PR-Network GmbH from March 2004 to March 2007. Lars holds a degree from The University of Bonn, where studies took place from 1995 to 2003.