Laura Kopp

Laura Kopp has extensive work experience in the marketing and strategy field. Laura currently holds the position of SVP, Strategy at Archetype-Brands, a brand consultancy. Prior to that, they worked as SVP, Integrated Marketing at Archetype. Before joining Archetype, Laura worked at Hill Holliday, where they held several roles, including SVP, Strategy Director and VP, Strategy Director. Laura was also a Senior Consumer Insights Manager and Consumer Insights Analyst at Hill Holliday. In addition, Laura served as an Adjunct Faculty at Simmons College and worked as a Senior Consultant at High Start Group. Laura began their career at SHIFT Communications as an Account Coordinator and later became an Account Executive. Laura's expertise lies in strategic planning, consumer insights, digital strategy, and integrated marketing.

Laura Kopp completed their Master's degree in Communications Management at Simmons University from 2007 to 2009. Prior to that, they obtained a Bachelor's degree in Communications, with a focus on Marketing Communications & PR, from Simmons University.