Michael Peterson is an Associate UI Design Director at Archetype, where they work with clients including Microsoft and Slack. Previously, they held positions as a Senior UI Designer at Digitas North America and have extensive freelance experience across notable brands like Best Western, Pepsi, and Nike. Educated at Pratt Institute with a Bachelor's degree in Fine Arts, Michael has cultivated a diverse career in UI design, advertising, and branding since the 1990s.
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