Rocío González

Rocío González is the Principal Consultant at Archetype, providing communication consultancy for technology and product, including an in-house role at Samsung in 2022. Previously, they served as a Senior Consultant at Text100, where they worked with major technology clients such as IBM and Facebook. Rocío's early career included positions at SER, SC Salud y Comunicación, and IBM in communication-related roles. They hold a degree in Journalism from Universidad Complutense de Madrid, complemented by a specialized course in communication for institutions and companies.