Simon Lesch

Simon Lesch serves as the Head of AI and Transformation at Archetype, focusing on advancing brands from digital-first to AI-forward initiatives. With over two decades of experience in B2B tech marketing, Simon also held the role of Head of Digital at Archetype Australia, where strategic campaigns achieved measurable growth across the APAC region. Prior experience includes positions as Senior Strategist at Orange Line, Digital Strategy Lead for the Australian Digital Health Agency, and Client Partner at Streamtime. Simon's educational background features a Bachelor of Business Administration and multiple certifications in marketing, user experience design, and advertising strategy.