Zi Cong

Zi Cong is a seasoned creative professional with extensive experience in graphic design and visual leadership. Currently serving as the Creative Lead for Archetype in China since August 2019, Zi Cong previously held positions as a Visual Designer and as a Graphic Design Intern at Liepin Overseas, where promotional materials and visual identity systems were developed. Prior graphic design roles at HandReach, Next Mile Project, and Modern Media Group included creating educational materials, marketing tools, and mobile app interface elements. Early career experiences included internships at Shiyu FourWayfinding and Modern Media Group, contributing to design initiatives and project portfolios. Zi Cong holds a Master’s Degree in Graphic Design from Boston University and a Bachelor's Degree from The New England Institute of Art.