Alex C.

Alex C. is an experienced communications professional with a strong background in both in-house and agency environments. They possess expertise in content strategy, integrated communications, and digital marketing across various industries, including consumer technology, logistics, and aviation. Previously, Alex held roles such as Principal Consultant and Senior Consultant at Archetype, where they managed client accounts and provided strategic counsel, while also nurturing junior staff. They began their career as an intern at Cycle & Carriage Kia Pte Ltd, where they initiated Kia's social media presence. Alex holds a degree in Business Administration with a focus on Marketing from Nanyang Technological University.