Jörg Lenuweit

Jörg Lenuweit is a Content Strategist and Principal Consultant at Archetype in Germany, bringing over two decades of experience in global integrated marketing. They have developed successful content marketing strategies for notable companies, including IBM, Siemens, Voith, and Vodafone, and have facilitated workshops on content strategy and storytelling. Prior to their role at Archetype, Jörg served as Chief Editor and Senior Editor at Text100, engaging in creative content development and PR consultancy. They hold a magister artium degree in German Literature, Psychology, and Communications from the University of Augsburg.