Simon Lesch

Simon Lesch is the APAC AI & Transformation Lead at Archetype, where they currently lead initiatives to embed AI across the organization to enhance operational efficiency and client impact. With over 20 years of experience in digital marketing, Simon's expertise spans strategy, analytics, media, and creative roles at various companies, including Starwood Hotels & Resorts and the Australian Digital Health Agency. They have also served as a digital strategy lead and account director, consistently focusing on harnessing AI for business growth. Simon is dedicated to AI education and adoption, training teams and clients on effectively leveraging these technologies.