Archetype
John Hollenbeck has extensive experience in leadership roles within the sign and branding industry. Currently serving as General Manager and previously as Account Executive at Archetype since May 2018, Hollenbeck has demonstrated a strong ability to manage operations and client relationships. From December 2015 to May 2017, Hollenbeck held the position of Vice President of Solutions at Lawrence Sign / Nordquist Sign / Advantage Sign. Prior to that, from February 1992 to December 2015, Hollenbeck worked as National Brand Manager at Lawrence Sign & Nordquist Sign, further solidifying expertise in brand management and strategic operations.
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Archetype
Archetype designs and produces signage products for sports, entertainment, hospitals, clinics, corporate, retail environments, libraries, government facilities, universities, museums, and other cultural institutions. They collaborate, foresight, attention to detail, and priding on creating fabrications characterized by precision, beauty, andlongevity.