Tara Bird

Tara Bird is an accomplished storyteller, strategist, and editor who has dedicated their career to blending creativity and strategy. With experience at leading brands such as Air New Zealand, Whittaker's, and ZURU, they have focused on building trust and emotional resonance through compelling narratives. Currently, as the Head of Editorial Content at ArchiPro, Tara is pioneering a publisher model that redefines brand storytelling in architecture and design. They also serve as the Director of runEZ and have held significant roles in social marketing at MBM and Motion Sickness. Tara earned a Bachelor of Communications in Public Relations from Massey University.