Effy X. is a seasoned marketing professional and area manager, currently serving as the Marketing Lead at Arc'teryx Equipment and co-founder and director at Fitness Studio. Effy has held various positions, including Digital Specialist at the Liaoning Provincial Sports Bureau and APAC Commercial Director Assistant at LVMH. They gained valuable experience as an Asia Merchandising Expert at lululemon and as a Merchandising Intern at Lancôme. Effy holds two master's degrees from Northeastern University (CN) and the University of the Arts London.
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