George Howard

George Howard is a seasoned fitness professional with extensive experience in personal training and coaching. Starting as a Personal Trainer at Virgin Active from August 2011 to September 2015, George later became the Co-Founder of Lyceum Fit in October 2021, a community-focused personal training studio in South West London. As an Endurance Coach at Arc'teryx Equipment since July 2021, George plays a key role in organizing the Arc’teryx Run Club in the UK, promoting inclusive running experiences. Additionally, George has been a Personal Trainer at Ultra Peak Fitness since September 2015, where the focus is on helping athletes improve strength, endurance, and performance. Academic credentials include a Bachelor's degree in Sport and Exercise Science from the University of Leeds and a Master's degree in Strength & Conditioning from St Mary’s University, Twickenham.