Ian Hoffman

Ian Hoffman is an experienced design and creative management professional currently serving as Director of Brand Product Education at Arc'teryx Equipment since January 2015, with a focus on Product Design and Creation Teams in outdoor apparel, gear, and footwear. Prior to this role, Ian held multiple positions at Arc'teryx, including Director of Product Creative Management and Senior Manager of Colour Design. Additionally, Ian has been associated with theHoffmanian since 2003, providing design and illustration services for various clients. Between 2009 and 2015, Ian contributed to SUGOI as Creative Services Manager and Graphic Artist, managing creative workflows and supporting marketing initiatives. Earlier experience includes communications and branding at Vertical Construction, design and illustration for Momentum Magazine, and ad design for North Shore News. Ian holds a Communication Design degree from Emily Carr University of Art and Design and a Fine Art diploma from Northwestern Polytechnic.