Larry Kirschner

Vp, Creative Director - Copy at AREA 23

Larry Kirschner has a diverse and extensive work experience in the advertising and creative industry. Larry is currently working at Area 23 as the VP, Creative Director - Copy, where they manage teams and drives DTC creative work for multiple brands. Prior to this, they worked as a Freelance Writer and self-employed as an ACD/Creative Director, assisting with brand strategy and developing creative concepts for various clients. Larry also has experience at companies like Publicis, where they developed 360° campaigns for dish detergent and home care products, and Digitas, where they worked as a Sr. Copywriter to build and strengthen the TIAA-CREF brand. Larry has held positions such as VP, Associate Creative Director at McCann Erickson, where they oversaw junior teams and managed sub brands, and Copywriter at Lowe and Bozell. Larry has a solid background in copywriting and has gained strategic insight and experience throughout their career.

Larry Kirschner attended the School of Visual Arts from 1995 to 1998 but did not obtain a degree or specialize in any particular field of study. Prior to that, they earned a Bachelor of Arts degree in Communication from the University at Albany, SUNY, graduating in 1994.

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