AREA 23 on Hudson, an IPG Health Company, is a team of creative problem-solvers who don’t believe in a cookie-cutter approach to medical communications. Driven by a shared vision with our client partners, we innovate solutions to create lasting impact with HCPs. 

We don’t just make great work; we specialize in building work that meaningfully changes behavior. Compelling messaging, thought leadership engagement, and marketing innovation—that’s the construct that propels us higher than the rest, the combination that will set your brand apart.

Health Care

Life Sciences

Pharmaceutical

AREA 23 on Hudson

AREA 23 on Hudson's headquarters in New York City, United States

Jason West

Theresa Wrenn

Keith Batza

Rena Okochi

Michelle Gildea

Merima Markisic

Patrycja Lukjanow

The Medical Strategy & Affairs team at AREA 23 on Hudson develops and oversees the strategic direction of medical communications, ensuring that messaging resonates with healthcare professionals (HCPs) and drives behavioral change. Their expertise lies in crafting compelling narratives, fostering thought leadership, and innovating marketing approaches that effectively highlight the value of client brands in the healthcare landscape. Collaborating closely with client partners, the team ensures that medical insights and scientific rigor underpin all initiatives, leading to impactful patient and provider engagement.

Medical Strategy & Affairs

The Client Management team at AREA 23 on Hudson is dedicated to fostering strong partnerships with clients by understanding their unique needs and goals. This team coordinates communication between agency and client, ensuring that innovative medical communication strategies align seamlessly with client objectives. By leveraging their expertise in account management, they drive projects forward, delivering impactful solutions that enhance brand visibility and influence healthcare professionals effectively.

Client Management

The Leadership Team at AREA 23 on Hudson drives strategic initiatives and creative vision, ensuring that the company delivers innovative medical communications tailored to client needs. Comprising senior executives from diverse backgrounds, this team fosters collaboration, champions thought leadership, and guides the development of impactful messaging and marketing strategies that shape healthcare professional engagement and drive behavioral change.

Leadership Team

The Creative Team at AREA 23 on Hudson is responsible for crafting innovative and impactful medical communications that resonate with healthcare professionals. Led by a Senior Vice President and Creative Director, the team collaborates to develop compelling messaging and engaging content, ensuring each project aligns with client goals and drives meaningful behavior change. From editorial oversight to presentation services, the team blends creativity and strategy to elevate brand narratives and establish thought leadership in the healthcare sector.

AREA 23 on Hudson

Org chart

Teams

Medical Strategy & Affairs

Client Management

Leadership Team

Creative Team

Offices

AREA 23 on Hudson

Org chart

Teams

Medical Strategy & Affairs

Client Management

Leadership Team

Creative Team

Offices

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