ARENA is a family-run consultancy and venture capital group, established by British entrepreneur Dariush Soudi. 

Managing the family personal group of companies, we also look to acquire and consult a portfolio of aspiring brands to optimise their potential for growth. With over 35 years of collective experience in owning and operating companies, we have crafted incredibly unique and successful techniques that make businesses more profitable and scale on a global level.

Through various unique initiatives from strategy, sales, marketing, training, and high-level introductory networking, we support companies across multiple industries and geographies towards accelerated change. 

Currently employing a team of 30 professionals in Dubai with 50 based internationally, we stand firmly by our people and core values: hard work, passion, clear communication, trust, gratitude, and the pursuit of setting only the highest standards. We are constantly looking to recruit the best and brightest talent that will elevate we and our clients to prosperity.

ARENA Capital

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ARENA Capital

Org chart

Teams

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