Rima Rivera

Rima Rivera is a seasoned marketing professional currently serving as Vice President of Strategic Marketing at Aretec, Inc. Previously, Rima held various senior marketing roles at TIBCO Software Inc., where they focused on developing and executing impactful go-to-market strategies and driving growth in the Federal Government segment. Rima has an extensive educational background, holding multiple degrees from Georgetown University and The George Washington University, including an MBA with a focus on Public Relations, Advertising, and Applied Communication. With a solid foundation in critical thinking and market analysis, Rima excels in creating measurable marketing programs that align with business objectives.