Fernanda Couto is an experienced commercial consultant and operations manager with a strong background in retail management and strategic planning in the fashion industry. Currently working at Arezzo&Co since March 2023, Fernanda oversees 25 stores in the Regional SPC/ABC, focusing on executing the brand's commercial strategy and managing budgets for sales performance. Previous experience includes senior management roles at Lojas Marisa and Lojas Riachuelo, where responsibilities ranged from operational planning and KPI management to team development and compliance. Fernanda also held positions at Caracol Chocolates and SS RIO, emphasizing product development and market analysis. A graduate from Universidade Anhembi Morumbi with a Bachelor's in Fashion Business, Fernanda is currently pursuing an MBA at USP/Esalq.
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